1. In what ways does your media product use, develop or challenge forms and conventions or real media products?
To ensure our main task, a music promo video, looked professional and was successful, and specifically appealed to our target audience, we ensured to use as many conventions of a music promo video. To display how we have particularly used, however also challenged conventions of a music promo video, we have selected to compare our product to professional music promo videos, in particular those that are of a similar genre of music to our chosen genre, indie/electronic/grime/rock and those that also target our chosen target audience. These music promo videos, consist of:
- Hadouken! - Liquid Lives
- You Me At Six - Gossip
- Travie McCoy - We'll Be Alright
- You Me At Six - Kiss And Tell
We have selected video clips from both our music promo video and the videos above, comparing the use of camera shots and movements, mise-en-scene, editing and lighting and sound, which is displayed in the video below.
Camera Shots & Movements Conventions
Mise-En-Scene Conventions
Editing Conventions
Whilst both using and challenging conventions within our music promo video, it was also important to both use and challenge conventions within our printed tasks, the CD digipak and magazine advertisement, to ensure they looked professional and were consistent with their genre, whilst also ensuring they appealed to our target audience. To display how we have both used and challenged conventions within our printed tasks, I have created interactive presentations using the website Prezi, comparing our finished products to those of a professionals, which are displayed below.
CD Digipak Front Cover Conventions
CD Digipak Inside Sleeve Conventions
CD Digipak Back Cover Conventions
Magazine Advertisement Conventions
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To ensure our main task, a music promo video, looked professional and was successful, and specifically appealed to our target audience, we ensured to use as many conventions of a music promo video. To display how we have particularly used, however also challenged conventions of a music promo video, we have selected to compare our product to professional music promo videos, in particular those that are of a similar genre of music to our chosen genre, indie/electronic/grime/rock and those that also target our chosen target audience. These music promo videos, consist of:
- Hadouken! - Liquid Lives
- You Me At Six - Gossip
- Travie McCoy - We'll Be Alright
- You Me At Six - Kiss And Tell
We have selected video clips from both our music promo video and the videos above, comparing the use of camera shots and movements, mise-en-scene, editing and lighting and sound, which is displayed in the video below.
Camera Shots & Movements Conventions
Lighting & Sound Conventions
CD Digipak Front Cover Conventions
2. How effective is the combination of your main product and ancillary texts?
In order to ensure our overall project looks professional and our target audience are able to identify that each aspect of the project are related to one another, it is important to ensure the combination and consistency of our main product, the music promo video and the ancillary texts, the CD digipak and the magazine advertisement, is effective.
When designing and creating our ancillary tasks, it is important to relate these tasks to our main product in order to create a marketing package, that will be easily recognisable by our target audience.
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In order to ensure our overall project looks professional and our target audience are able to identify that each aspect of the project are related to one another, it is important to ensure the combination and consistency of our main product, the music promo video and the ancillary texts, the CD digipak and the magazine advertisement, is effective.
When designing and creating our ancillary tasks, it is important to relate these tasks to our main product in order to create a marketing package, that will be easily recognisable by our target audience.
3. What have you learned from your audience feedback?
To ensure our products appeal to our selected target audience, it is important to gain feedback, to observe their thoughts and opinions on whether it is suited to them. If we were to create the entire product and then gain feedback afterwards from them, this could be very time consuming if a large number of amendments would be required and the product would need to be altered greatly. Therefore to avoid this, we gained feedback as often as possible after producing each draft, to allow us to make a small number of amendments at each stage.
After producing the first and second draft of both our printed tasks, the magazine advertisement and the CD digipak, we then felt it would be very suitable to gain feedback, before completing our finished products. To gain feedback, our lecturer gained responses from our peers on the drafts of our printed tasks, which can be displayed in the feedback response forms shown below.
After gaining the feedback on our initial ancillary printed tasks, there were a few amendments we needed to make, to alter our products to appeal to our target audience and appear to a professional standard. For our CD digipak, they felt we had a very good understanding of our target audience and had well integrated the images and text with one another. However they felt that we could create and use more controversial images to project the correct atmosphere, with a larger use of props and attitude. Although we applied these amendments to all of the CD digipak, for the front cover specifically, we felt the initial design did not suit the other aspects of the CD digipak and the overall theme. Therefore, rather then applying small changes, we decided to redesign the cover with a more suitable layout and use of colour and imagery and retake the photographs used, with a larger use of more controversial attitudes and props. This change we feel was extremely beneficial for our final product, which can be compared in the images displayed below of the initial and final design of our CD digipak front cover.
After making the necessary changes to both our CD digipak and our magazine advertisement, we were able to create the final draft versions of our printed tasks. However before publishing these as the final versions of our products, we felt it would be suitable to gain audience feedback to ensure the product appealed to our target audience effectively and looked professional. To do this, we printed out our printed products and placed them onto paper, allowing members of our target audience to annotate around them. The feedback we gained from our target audience, can be displayed in the images below.
To ensure our products appeal to our selected target audience, it is important to gain feedback, to observe their thoughts and opinions on whether it is suited to them. If we were to create the entire product and then gain feedback afterwards from them, this could be very time consuming if a large number of amendments would be required and the product would need to be altered greatly. Therefore to avoid this, we gained feedback as often as possible after producing each draft, to allow us to make a small number of amendments at each stage.
After producing the first and second draft of both our printed tasks, the magazine advertisement and the CD digipak, we then felt it would be very suitable to gain feedback, before completing our finished products. To gain feedback, our lecturer gained responses from our peers on the drafts of our printed tasks, which can be displayed in the feedback response forms shown below.
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| CD Digipak First & Second Draft Feedback Response Form |
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| Magazine Advertisement First & Second Draft Feedback Response Form |
After gaining the feedback on our initial ancillary printed tasks, there were a few amendments we needed to make, to alter our products to appeal to our target audience and appear to a professional standard. For our CD digipak, they felt we had a very good understanding of our target audience and had well integrated the images and text with one another. However they felt that we could create and use more controversial images to project the correct atmosphere, with a larger use of props and attitude. Although we applied these amendments to all of the CD digipak, for the front cover specifically, we felt the initial design did not suit the other aspects of the CD digipak and the overall theme. Therefore, rather then applying small changes, we decided to redesign the cover with a more suitable layout and use of colour and imagery and retake the photographs used, with a larger use of more controversial attitudes and props. This change we feel was extremely beneficial for our final product, which can be compared in the images displayed below of the initial and final design of our CD digipak front cover.
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| CD Digipak Front Cover First Draft |
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| CD Digipak Front Cover Second Draft |
For the first and second draft of our magazine advertisement, they specifically enjoyed the use of colour and images, and how it appeared full of energy and projected the quirky and youthful nature of the theme. They also felt we displayed a good understanding of the conventions of a magazine advertisement. However they did feel there were some key elements missing from the advertisement which could be added to benefit our product, including endorsements and featuring reviews of the CD. Therefore to ensure our product seemed professional we applied these changes to our product.
To gain feedback from our target audience on our music promo video, we previewed our music video to a sample of people, of whom were within the age group of our target audience and gathered their responses by allowing them to provide both positive and negative feedback comments, with the positive comments being placed onto pink post-it notes and the negative comments being placed on yellow post-it notes. The feedback we gained from our target audience, can be displayed in the images below.
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| Positive Feedback Comments |
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| Negative Feedback Comments |
Overall, from viewing the audience feedback on our main product, the music promo video and the ancillary print tasks, the CD digipak and the magazine advertisement, we have learnt that we were able to create a rather successful product that appealed to our target audience sufficiently. Our target audience felt that our products appeared very professional and that the theme was very consistent and effective and the products were very well produced. They also felt we had provided a good representation of our target audience age group, allowing them to relate themselves and their lifestyle to our products effectively. However if were to create or reproduce this or a similar project in the future, we have learnt from our audience, there are some areas of improvement we could make. For the music promo video, we could improve particularly in the areas of editing and sound. Although we did use a good variety of shot types, the quality and continuity of the video could be improved greatly. The sound, specifically the dialogue, could also be re-recorded to ensure it can be heard clearly above the music soundtrack, to ensure the music promo video is up to a professional standard. However for our printed tasks, I feel there could be no improvements made. We applied all the correct conventions to ensure our products looked professional, projected our theme throughout the product and ensured they were consistent with the theme and applied a sense of realism, relating our products to the lifestyles of our target audience.
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4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Within each stage of our project, the research and planning, the construction and finally the evaluation, we have used a large variety of new media technologies, in the form or both software and hardware.
Blogger - Step-By-Step Process Of The Entire Project
Equipment - Computer/Camera/Tripod
Within each stage of our project, the research and planning, the construction and finally the evaluation, we have used a large variety of new media technologies, in the form or both software and hardware.
Blogger - Step-By-Step Process Of The Entire Project
Construction of Printed Tasks & The Music Video
Gaining Feedback
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