Overall Final Package - Music Promo Video, CD Digipak & Magazine Advertisement

Now that we have completed all the research and planning, and made all the suggested changes to each draft, we have finished the final draft for our overall package. Displayed below is the final draft to each aspect of our overall package. 

Music Promo Video Final Draft

CD Digipak Final Draft

CD Digipak Final Draft (Outside)

CD Digipak Final Draft (Inside)

Magazine Advertisement Final Draft

Magazine Advertisement Final Draft

Overall we are extremely pleased with our completed package. We feel the each aspect of the package, compliments each other very well, and the theme of 'chaotic, reckless teenage/young adult behaviour' is reflected and consistent throughout the music promo video, the CD digipak and  the magazine advertisement. This allows the package to look professional, but more importantly to be effective, as it would be easy to identify the CD digipak with both the music promo video and the magazine advertisement, to ensure the CD is purchased.  

Peer Feedback - Music Promo Video Final Draft

In order to see if our music promo video has been successful and is appealing to our target audience, we conducted peer feedback. To do this, we displayed the final draft of our music promo video, to our media class peers, of whom are within the age group of our target audience and asked them to write down both positive and negative feedback on post-it notes, with positive comments on the pink post-it notes and negative comments on the yellow post-it notes. The feedback which was placed on the post-it notes, is displayed in the photographs which are shown below. 

Positive Feedback Comments 

Negative Feedback Comments

From viewing the feedback, we are very pleased with the positive comments that were gained and we feel we have created a professional music video, which appealed to our target audience successfully. Our target audience felt that our video appeared very professional with a good use and variation of shot types and angles. In particular they enjoyed the use of the hand held camera, as it allowed them to view the footage as if they were seeing it from the perspective of an individual, which made the video appear more realistic, relating to them more effectively. They also liked the idea of choosing to play the footage in reverse as they felt it was rather unique, interesting and and original concept. Lastly, they also felt the video depicted a good and accurate representation of teenage life, which we were very pleased with as our main aim was to create a realistic music video, that would easily relate to the lives of our young target audience. Although in general our peers felt that the concept and idea of the video was very good, they also gave negative comments, mainly targeting the editing and audio. Many felt the length of time for some of the scenes and shots lasted too long, specifically to be paired with such a fast paced music track. However although we do agree with this statement, we had to include some shots of a longer time length, to allow the video to last the entirety of the song. Many also felt the dialogue audio which was featured, was rather quiet and hard to hear. To ensure the audio was louder, we could have re-recorded the dialogue separately, and then placed the audio over the original scenes. Many also felt that the video lacked a storyline and was very repetitive. However we intended the video to be quite chaotic, as we felt this reflected the controversial theme of the overall project and was also better suited to 

When gaining feedback from our peers within our media class, we were aware this was rather a small sample of our target audience, and may not paint a clear representation of whether our music promo video appeals to our target audience successfully. Therefore to gain a larger sample, in addition to gaining peer feedback from our media classmates, we also wanted to upload our music promo video onto the internet. To do this, we opted to chose to upload our music video to two popular social networking websites YouTube and Tumblr. 

Uploaded Music Promo Video Onto YouTube

Uploaded Music Promo Video Onto Tumblr

We chose these two particular websites, as they are extremely popular with the age group of our target audience. Therefore this would allow our music promo video to be viewed by those of our target audience age group, from a large number of people, of whom have internet access for free, allowing us to determine whether we had appealed to our target audience sufficiently. Unfortunately, as we had only recently finished the music promo video, it has not been uploaded onto either of these social websites long enough to generate a large number of responses. Therefore, we simply had to view the small number of comments the videos had gained, with many feeling we had a good use of camera angles and shot types and a unique idea, using a montage and playing the video in reverse, which we then took into account with the comments made by our class peers, for an overall feedback. 

Music Promo Video Second & Final Draft

After gaining the feedback from the first draft of our music promo video, our peers enjoyed the way we had placed the video clips together and the narrative which we had created and applied to the music video, with their only specific criticism being that there was no music soundtrack or dialogue, however we had intended to add this too the second draft of our music promo video, regardless. 

After placing all of the video clips together to create the narrative concept, we then need to alter the video to the create the final draft. To do this we simply uploaded the video into Adobe Premiere Pro and changed the video to reverse speed, to allow the video to play backwards, allowing the end of the video 'the morning after', to play at the beginning of the video. After the reversed portion of the video has finished, when then wanted the music promo video to then begin playing forward again, however this time with the dialogue audible. In order to this we then added the original video clips, with sound, of the specific part in which I, myself am persuading Nikki to come to a party. After placing all of these video clips together, we then uploaded the soundtrack 'We Are Rockstars by Does It Offend You, Yeah?' and placed the song over the top of the video clips. Furthermore, we also lowered the volume of the song on the area in which it is placed over the video clips with dialogue, ensuring the dialogue can be heard clearly by the entire audience. After completing all of the above, the final draft of our music promo video was complete, which is displayed below. 

After viewing the final draft of our music promo video, we are very pleased with the final outcome.  We are happy with the outcome of the narrative, specifically in that we were able to create the video exactly how we had intended, beginning with the morning after a party, then displaying a montage of the party with a variety of camera angles and finally ending with the beginning of the party. We are also pleased with how close we were able to create the music promo video to the initial drawn story board and shot types, which furthermore ensures we have a large variety of shot type, angles and movements included.  Although there are a few continuity errors, in the form of jolts or an accidental pause, we feel the editing and continuity overall is quite professional and completed sufficiently. Although, the quality of the camera is rather grainy and could be of a better quality, we felt it was more suitable as it reflected the careless and chaotic nature of the 'party' theme and narrative within the music promo video. Overall we feel our music promo video, portrayed our theme of 'party and chaos' very well and is very consistent with both the CD digipak and the magazine advertisement, to allow the audience to identify each aspect of our project with one another. 

Peer Feedback - (Printed Tasks) CD Digipak & Magazine Advertisement Final Drafts

To ensure the final draft of our printed tasks, the CD digipak and the magazine advertisement, are completed to the most professional standard possible, and also appealed to our target audience, we thought it would be most suitable to gain feedback from our peers, who are among the age group of our target audience. To gain this feedback, we printed out both our printed tasks and glued them onto large pieces of paper, allowing our peers to annotate there thoughts and opinions around the printed tasks on the paper. To display how we conducted the feedback, we recorded this onto a video, which can be displayed below. 

However, although the video displays how we conducted the feedback, it is difficult to see what our peers annotated upon the pieces of paper. Therefore to display the specific feedback our peers wrote around the printed tasks, we also took photographs of each piece of paper, which are displayed below.  

Magazine Advertisement Feedback

CD Digipak Front Cover Feedback

CD Digipak Inside Sleeve Feedback

CD Digipak Back Cover Feedback

From viewing the feedback which was gained from our class peers, we are very pleased with the outcome of our final print products. For both our products, the majority of the feedback provided was very positive. For our magazine advertisement, our peers felt we had a good layout, we had a nice and relevant use of colour and they particularly liked the use of the music reviews which was placed at the top on the playing card. They also liked how the things placed around the image, such as iPods ect, are relevant to both the style and genre. For the CD digipak, we also received very positive feedback. They felt the colours we had used, fit very well with the image and the overall product and the images used were of a good quality, meaning the overall product looked professional. They also felt the photos and fonts used were very well done and professional and the cluttered layout, has a nice effect on the product and suits the theme very well. We are very pleased overall that we have been able to appeal to our target audience effectively and that they liked our finished products and felt they were similar to those of a professional standard. 

Magazine Advertisement Fourth & Final Draft

Magazine Advertisement Fourth & Final Draft

This is the fourth draft we have created, for our magazine advertisement. As a group, we were extremely pleased with the third draft we had created and had intended to use the third draft as the final and finished draft for our magazine advertisement. However after receiving feedback, from both our lecturer and peers, we felt it would be beneficial for the overall package to redesign and remake the front cover of our CD digipak. Therefore once we had completed the second draft for the front cover of our CD digipak, we then needed to replace the original front cover which was featured on the CD case and iPod with the new design. This simply allows the product to look professional and consist with the CD digipak, whilst also our audience to identify and associate the magazine advertisement with the CD digipak, which would allow them to successfully find and purchase the item. Therefore as we are very pleased with the final alterations and changes, this will be featured as the final draft of our magazine advertisement. 

CD Digipak Inside Sleeve Second & Final Draft

CD Digipak Inside Sleeve Second & Final Draft

This is the second draft we have created, for the inside sleeve of our CD digipak. We were very happy with the first draft which we created for the inside sleeve, in particular how similar we were able to create it, to the initial design of how we had hoped the inside sleeve would appear. However, within the first draft, we intended to place photographs within the polaroids featured, unfortunately we had not taken part in the photo shoot yet to produce these photographs. Now that we have taken the photographs and selected which specific ones we would like to use, we have edited them to create the desired effect we wanted to achieve, specifically a very vintage and dishevelled appearance. We then afterwards, placed the completed photographs into each polaroid, in order to complete the final draft of the inside sleeve. In addition, we have also had to make one small alteration to the overall layout. As evident in the first draft of the inside sleeve, their appears to be four polaroids, featuring the names of the four group members. However, as one of our group members has left the group, we will no longer be featuring her within the inside sleeve. Therefore we have removed one of the polaroid images and will be only featuring the three remaining group members within the inside sleeve. 

CD Digipack Back Cover First & Final Draft

CD Digipak Back Cover First & Final Draft

This is the first draft we have produced the back cover of our CD digipak. We are very pleased with the overall ending result, particularly how similar we were able to create it to the initial flat plan design. When first creating the back cover, we did worry as to whether placing the song title text onto the cigarettes, would still allow the text too be visible and easy to read. Therefore we ensured to select a very simple and traditional font, which was not too complicated and placed the text in a dark colour, allowing it to stand out from the lighter colour shade of the cigarette, ensuring the text could be seen and easily read by the viewer. The only additional change we have created asides from the initial flat plan, is the small description in the bottom left hand corner, which simply states copyright laws and album production information. After researching many of the back covers we used as inspiration for our own, this information was present on all of them, therefore as this seemed to be a typical convention, we felt it would be beneficial to add this in order for the back cover of our CD digipak to look realistic and professional.