Music Promo Video First Draft

For our music promo video we wanted to play the majority of the music video in reverse, with a small portion at the end playing in the correct time format. This would display the events of the party from end to the beginning in reverse, with the music in the background and then beginning to play the night from the beginning correctly, yet this time with dialogue. However before we could edit the music video into this format, we needed to combine all the separate video clips we had taken together to create the story and party montage. Below is the first draft we had created of the music video, which displays the overall story correctly, however without the dialogue or music added. 

We have placed the clips together, using the software Adobe Premiere Pro. We have placed the clips together in the correct time format, to display the story from beginning of the night to the end of the night. The story begins with my character knocking on the door of my friends house (Nikki) and persuading her to come out to have a 'quiet night out'. This night out is then displayed in a serious of clips, like a montage, that jump rapidly from one another to emphasise the chaotic nature of the events. The story then continues onto the morning after, displaying two of the band members (myself and nikki) falling out of the disused warehouse and attempting to get home by walking through a near by forest area. We are very pleased with how well the video clips seem to blend in with one another quite effortlessly, to create a better continuity and professional appearance. 

CD Digipack Back Cover First & Final Draft

CD Digipak Back Cover First & Final Draft

This is the first draft we have produced the back cover of our CD digipak. We are very pleased with the overall ending result, particularly how similar we were able to create it to the initial flat plan design. When first creating the back cover, we did worry as to whether placing the song title text onto the cigarettes, would still allow the text too be visible and easy to read. Therefore we ensured to select a very simple and traditional font, which was not too complicated and placed the text in a dark colour, allowing it to stand out from the lighter colour shade of the cigarette, ensuring the text could be seen and easily read by the viewer. The only additional change we have created asides from the initial flat plan, is the small description in the bottom left hand corner, which simply states copyright laws and album production information. After researching many of the back covers we used as inspiration for our own, this information was present on all of them, therefore as this seemed to be a typical convention, we felt it would be beneficial to add this in order for the back cover of our CD digipak to look realistic and professional. 

CD Digipak Inside Sleeve First Draft

CD Digipak Inside Sleeve First Draft

This is first draft we have produced, for the inside sleeve of our CD digipak. We are very pleased with first result of the inside sleeve, as it appears to be very similar to the initial design we had hoped to create. We also are particularly happy as the design appears to be very fitting with both the front cover of our CD digipak and the magazine advertisement, which ultimately will allow the overall package to look professional and consistent. We are also very pleased with how the image appears to have maintained very realistic qualities. When we initially drew the flat plan image we were happy with our design, however we felt, the image if not created correctly could become too 'animated' or 'cartoon' like. This could cause the image to loose the overall emphasis on the  realism, which was an important factor. As we wanted to create a layout and image that appeared similar to the desk of perhaps our target audience, featuring items which they may have or use regularly, which may heighten the uses and gratification featured, in particular personal identity, providing our target audience with the ability to successfully identify their own values, behaviour etc within the image.  Therefore instead of creating images using Photo Shop, we chose a collection of images from the web containing the items we wanted then cut them out and placed them into the inside sleeve using Photo Shop. Initially, we have created the overall layout for the inside sleeve, however as evident above, the polaroid photographs contain no images. Therefore as we have yet to participate in the photo shoot and take the photographs, we will place them images in the polaroids when complete.

Feedback - CD Digipak Front Cover First Draft & Magazine Advertisement Second Draft

After producing the first draft for our CD digipak front cover and the second draft for our magazine advertisement, we felt it would be useful to gain feedback, in order to see if we had created successful products or whether there were any improvements we could make. We gained this, by asking our lecturer to assess the work we had produced, using specific feedback forms. 

For both of the printed tasks, we received a grade B, which is our target grade. Therefore we seem to be making sufficient progress with our project and producing high level work. However, If were are to make the appropriate improvements, it could be possible for our group to achieve an A grade for our project.

Below are the feedback forms, which display which aspects of the tasks we have successfully completed, the strengths of the work we have produced and the areas in which we could improve the work we have produced.

CD Digipak Front Cover First Draft Feedback

After observing the feedback we gained on our CD digipak front cover first draft, our lecturer felt the attitude, body language and the staging we had used within our photographs was very good, specifically as it suggested we have a good knowledge of our target audience. As we have tried to reflect typical 'youth' behaviour within the image, such as having an 'care free' or 'not bothered' attitude and engaging in behaviour such as drinking or smoking, which will help to relate to our target audience age group of 16-25. She felt the text and image were well integrated with one another.  However, she felt although the font was good, it could 'lift' off the page a little more. Therefore, we could add a border or a darker shadow, allowing the text to stand off from the background more. She also felt that although we had an appropriate image, it could be slightly more punchy or controversial too suit the name of the band. Therefore,  we could possibly add some controversial graffiti, using photo shop brushes,  onto the fence featured in the background and maybe a larger use of props that are consistent with the theme, such as empty alcohol bottles or cans on the grass in the foreground of the image. To improve the overall grade of our CD digipack, we  should also complete the full digipack, including the back cover and the inside sleeve. 

Magazine Advertisement Second Draft Feedback

After observing the feedback we gained on our magazine advertisement second draft, our lecturer felt overall we had produced a very good magazine advertisement, that was very quirky, youthful and full of energy, particularly in the use of colours and images. She also felt we displayed a good understanding of the conventions for both our genre and magazine advertisements and endorsements, such as advertising where the CD could be purchased or CD reviews from various music magazines. These both overall, displayed that we had a good awareness of our target audience and how to relate and cater our product to their needs. However, she also felt we could add more endorsements, to allow the magazine advertisement to look professional and realistic. Too create a more realistic magazine advertisement, she also felt it could be beneficial too add a quotation from a music magazine, reviewing the album, which would reassure the readers that the CD would be a great purchase, specifically if it were to be reviewed by a very popular music magazine. Lastly she felt that we could also place a faint image of the CD digipak front cover onto the iPod, to allow the iPod to tie in with the overall advertisement and ensure the image looks realistic. 

CD Digipak Front Cover First Draft

CD Digipak Front Cover First Draft

This is the first draft for our CD digipak front cover, which we are very pleased with. This is quite similar to our initial flat plan we created, however we have made a few changes and alternatives, which I feel benefit our cover. We have used very few props compared to what we initially intended, however I feel this has turned out much better, as if many props were to be used this could have distracted attention away from the band members. I feel it would be very important to ensure the band members are the main focus, as this would allow audiences to identify them and then connect them or identify them within the music video, or visa versa, to allow the overall package to be effective and consistent. In addition we have kept the font we intended, however we have also added a crinkled paper texture, which we feel works very well and creates a very unique effect, rather then just having plain text. We also added a vintage border effect, which we feel works very well with the washed out, faded colours and compliments the entire image and theme very well. 

Magazine Advertisement First Draft

Magazine Advertisement First Draft

This is the first draft for our magazine advertisement, which we produced using the software Photoshop. This is quite similar to the original drawing we had designed for our initial flat plan, however we whilst creating the magazine advertisement, we made a few changes and alterations. Firstly, rather then having the entire background consist of colourful paint splats, we placed the paint splats onto a wooden background, whilst also making them slightly transparent. This was purely to benefit the advertisement, as when creating the background entirely with paint splats, we felt it appeared to colourful, busy and confusing on the eye, when combined with the colours of all the other objects on the page. Therefore, we have still kept the paint splats, to keep it consistent with the overall package, but allowed them to be much more subtle. Rather then just featuring an plain iPod on the page, we also thought this would be a good placement to advertise that the CD could be purchased on iTunes. This also provided us with the idea to advertise the stores in which the CD would be sold, which we did not feature on the initial flat plan. We felt featuring where you could purchase the CD, gave a more realistic and professional appearance. Also using two of the most popular places to purchase music, iTunes and HMV, could project that the CD is good and is worth being purchased, if it is willing to be sold here. This draft was intended to feature a basic layout and rough draft, which we would then change drastically later, to allow it to reach the professional standards, of a realistic magazine advertisement. However we were very pleased with how the first draft has turned out, therefore we would like to make as minimal changes as possible to it. However as evident, the CD is blank, therefore the major alteration we will need to make, will be the addition of the CD digipak front cover, which is specifically important as this is what the advertisement is advertising and will allow the audience to identify the CD in stores.