Overall Final Package - Music Promo Video, CD Digipak & Magazine Advertisement

Now that we have completed all the research and planning, and made all the suggested changes to each draft, we have finished the final draft for our overall package. Displayed below is the final draft to each aspect of our overall package. 

Music Promo Video Final Draft

CD Digipak Final Draft

CD Digipak Final Draft (Outside)

CD Digipak Final Draft (Inside)

Magazine Advertisement Final Draft

Magazine Advertisement Final Draft

Overall we are extremely pleased with our completed package. We feel the each aspect of the package, compliments each other very well, and the theme of 'chaotic, reckless teenage/young adult behaviour' is reflected and consistent throughout the music promo video, the CD digipak and  the magazine advertisement. This allows the package to look professional, but more importantly to be effective, as it would be easy to identify the CD digipak with both the music promo video and the magazine advertisement, to ensure the CD is purchased.  

Peer Feedback - (Printed Tasks) CD Digipak & Magazine Advertisement Final Drafts

To ensure the final draft of our printed tasks, the CD digipak and the magazine advertisement, are completed to the most professional standard possible, and also appealed to our target audience, we thought it would be most suitable to gain feedback from our peers, who are among the age group of our target audience. To gain this feedback, we printed out both our printed tasks and glued them onto large pieces of paper, allowing our peers to annotate there thoughts and opinions around the printed tasks on the paper. To display how we conducted the feedback, we recorded this onto a video, which can be displayed below. 

However, although the video displays how we conducted the feedback, it is difficult to see what our peers annotated upon the pieces of paper. Therefore to display the specific feedback our peers wrote around the printed tasks, we also took photographs of each piece of paper, which are displayed below.  

Magazine Advertisement Feedback

CD Digipak Front Cover Feedback

CD Digipak Inside Sleeve Feedback

CD Digipak Back Cover Feedback

From viewing the feedback which was gained from our class peers, we are very pleased with the outcome of our final print products. For both our products, the majority of the feedback provided was very positive. For our magazine advertisement, our peers felt we had a good layout, we had a nice and relevant use of colour and they particularly liked the use of the music reviews which was placed at the top on the playing card. They also liked how the things placed around the image, such as iPods ect, are relevant to both the style and genre. For the CD digipak, we also received very positive feedback. They felt the colours we had used, fit very well with the image and the overall product and the images used were of a good quality, meaning the overall product looked professional. They also felt the photos and fonts used were very well done and professional and the cluttered layout, has a nice effect on the product and suits the theme very well. We are very pleased overall that we have been able to appeal to our target audience effectively and that they liked our finished products and felt they were similar to those of a professional standard. 

CD Digipak Front Cover Second Draft

CD Digipak Front Cover Second Draft

This is the second draft we have created, for the front cover of our CD digipak. Although, we were extremely pleased with the outcome of the first draft of our front cover, after receiving feedback from our lecturer, she felt that after creating the other aspects of the CD digipak, the front cover no longer seemed consistent with the package, whilst furthermore she also felt the overall front cover and particularly the image, could be more controversial to suit our chosen theme. However, rather then changing particular aspects of the initial first draft creation, we felt it would be more beneficial to redesign the front cover from scratch. To the background we have added a wooden texture, which is covered in a variety of colourful paint splatters. This allows the front cover to be in keeping with the inside sleeve and the back cover of the CD digipak and the magazine advertisement to create a professional looking consistent package, whilst also allowing the audience to identify that the magazine advertisement is in fact advertising this CD, due to the the high consistency between each. The paint splats also add a very chaotic effect to help emphasise the careless nature of the target audience, primarily teenagers, whilst also reflecting the careless nature of the characters within the music video. We have placed the photograph onto the wooden background, whilst also adding a white border, to create the appearance of a polaroid picture. This again, is very consistent with the inside sleeve of the CD digipak, whilst also adding a realistic effect which the target audience can relate to, allowing the photograph to appear like a candid photograph from a regular party any teenager/young adult would participate in. Lastly we have also cigarettes to the front cover, which allows the front cover to be in keeping with both the inside sleeve and back cover of the CD digipak, whilst also emphasising the controversial nature of the overall package. 

CD Digipak Front Cover Amended Photo Shoot & Inside Sleeve (Original Images)

After gaining feedback from both our lecturer and our peers, it was evident that many felt the image used on the front cover was simply not controversial enough to be consistent with the theme we had created and the plot for our music video. Therefore we will be re-shooting the image for our front cover, again using an outdoor backdrop and the use of props such as cigarettes and alcohol, but perhaps using a different use of body language and more effective use of props, to create a more controversial and consistent front cover. As we also produced the flat plan and design for the inside sleeve of our CD digipak after producing our first photo shoot, we also needed to take the images which would feature on the inside sleeve. Therefore, for convenience and to ensure we complete our media coursework for the deadline, we felt it would be appropriate to re-shoot the amended photograph for our front cover and the photographs for our inside sleeve at the same time. 

Amended CD Digipak Front Cover Photographs
Before taking the photographs for the inside sleeve of our CD digipak, we needed to take the amended photographs for the front cover of our CD digipak. As our initial front cover photograph was suggested to be not controversial enough, our main priority with the amended photograph was to ensure that it was controversial. Therefore to ensure this was projected, we wanted to have each band member taking part in some form of controversial behaviour.

Above, are the first two photographs which were taken for the front cover of our CD digipak. Although the angle and the placement of the camera was exactly what we wanted, after viewing the images, we felt as both Chelsea and Nikki (Centre and Right) were taking part in controversial behaviour, smoking and drinking, I looked rather out of place just sitting there. Therefore we did not feel the behaviour was consistent enough, between each band member, and felt the images were not right for the front cover. 

Amended CD Digipak Front Cover Final Chosen Photograph 

This is the third photograph which was taken for the front cover of our CD digipak.  

As we were unhappy with the first and previous two images, we ensured that all of the band members were taking part in some form of controversial behaviour, including swearing, smoking and drinking, to ensure behaviour was consistent. Therefore, we were very pleased with the third image which was taken, and will be using this image on the front cover of our CD digipak. We feel the angle and position of the camera is very good, featuring the band members in the centre, which will be the main focal point of the front cover. There is also a sufficient amount of clear space both above and below the band members, which allows us to place the title (the bands name) text onto the image without interfering with or hiding the band members. This is very important as we want the band members to be visible, as their behaviour is important to portray the right effect. 

CD Digipak Inside Sleeve Tester Photographs

After taking the amended photographs for the front cover of our CD digipak, we then needed to take photographs for the inside sleeve of our CD digipak. Before taking the actual photographs for our inside sleeve, we took tester photographs, which are displayed below. 

We felt it was important to take tester photographs, to ensure all the elements of the photos were what we wanted and how we wished them to look. As we had a selection of two background locations we wished to use, we initially took the tester photographs using our first chosen location, a brick wall. After viewing the photographs, we decided we would not like to use the brick wall as the location for our actual photographs, specifically as we felt the busy patterns and textures of the brick were quite distracting, drawing attention away from the band members within the images, of whom we want to be the main focus, therefore we will be using a fence backdrop for our actual photographs. We also decided to take the photographs during the day to see if this would be beneficial to our images. However, we felt that with such an exposure to bright light, the photographs appeared slightly washed out, where as we wanted our images to have a higher contrast and a larger amount of depth and shadow, to achieve a more edgy effect to the image, therefore we will be taking our actual photographs during dusk/night time.

CD Digipak Inside Sleeve Photographs

After taking the tester photographs for the inside sleeve of our CD digipak, we then took the actual photographs for the inside sleeve of our CD digipak, with the decided amendments from the tester photographs applied.  

Above, are the first two images which were taken with the camera. Although we had the correct placement and angle of the camera, and the model (me) in the right placement with the background, the flash on the camera appeared to be set incorrectly and go off too late. Therefore the camera had already been taken away from the model and moved from the correct position, whilst the photograph was taken, hence these photographs were incorrect and not appropriate  for the inside sleeve of our CD digipak.

After the first two pictures had been incorrect due to the miss timing of the flash on the camera, we ensured to check the timing of the flash was correct before taking each photograph. To ensure we had a good selection of images to choose from, we took around 2 or 3 photos for each individual, from a variety of different angles and camera positions and including a variety of different body language from  each individual. After viewing each of the images, and placing them onto the inside sleeve to see which combination of images would be the most suitable with one another, we decided the 6 images above, would be the least suitable for the inside sleeve of our CD digipak, each for individual reasons, such as for example, appearing too stylised, specifically when we wanted the images to appear more candid. 

CD Digipak Inside Sleeve Final Chosen & Edited Photographs
Below, are the photographs which we have chosen to use in the inside sleeve of our CD digipak.

We have selected these three images to use for the inside sleeve of our CD digipak, for a variety of reasons. We felt the selection of images overall displays a good variety of camera angles and positions, which allows the images to look different from one another and less stylised, emphasising the candid appearance which we hoped to had gained. Each image also displays a variety of body language, and each band member participating in some form of controversial behaviour, that is consistent with the type of behaviour they are participating in on with the front cover photograph, which not only emphasises the shocking atmosphere we wished to project, but also allows all the photographs with the CD digipak to be in keeping with one another. After selecting the three images we wished to use, we then applied a number of effects to give the images an appearance, as if they had been taken with a disposable camera. These included lowering the saturation of the image and heightening the contrast, to create a more edgy effect, added a grainy and scratchy texture, which emphasises the dishevelled appearance and a vignette gradual border to the outer edge, to create an almost burnt edging, again emphasising the dishevelled atmosphere, overall allowing us to project the chaotic and controversial atmosphere we  wanted to create, to attract our target audience. 

CD Digipack Back Cover First & Final Draft

CD Digipak Back Cover First & Final Draft

This is the first draft we have produced the back cover of our CD digipak. We are very pleased with the overall ending result, particularly how similar we were able to create it to the initial flat plan design. When first creating the back cover, we did worry as to whether placing the song title text onto the cigarettes, would still allow the text too be visible and easy to read. Therefore we ensured to select a very simple and traditional font, which was not too complicated and placed the text in a dark colour, allowing it to stand out from the lighter colour shade of the cigarette, ensuring the text could be seen and easily read by the viewer. The only additional change we have created asides from the initial flat plan, is the small description in the bottom left hand corner, which simply states copyright laws and album production information. After researching many of the back covers we used as inspiration for our own, this information was present on all of them, therefore as this seemed to be a typical convention, we felt it would be beneficial to add this in order for the back cover of our CD digipak to look realistic and professional. 

CD Digipak Inside Sleeve First Draft

CD Digipak Inside Sleeve First Draft

This is first draft we have produced, for the inside sleeve of our CD digipak. We are very pleased with first result of the inside sleeve, as it appears to be very similar to the initial design we had hoped to create. We also are particularly happy as the design appears to be very fitting with both the front cover of our CD digipak and the magazine advertisement, which ultimately will allow the overall package to look professional and consistent. We are also very pleased with how the image appears to have maintained very realistic qualities. When we initially drew the flat plan image we were happy with our design, however we felt, the image if not created correctly could become too 'animated' or 'cartoon' like. This could cause the image to loose the overall emphasis on the  realism, which was an important factor. As we wanted to create a layout and image that appeared similar to the desk of perhaps our target audience, featuring items which they may have or use regularly, which may heighten the uses and gratification featured, in particular personal identity, providing our target audience with the ability to successfully identify their own values, behaviour etc within the image.  Therefore instead of creating images using Photo Shop, we chose a collection of images from the web containing the items we wanted then cut them out and placed them into the inside sleeve using Photo Shop. Initially, we have created the overall layout for the inside sleeve, however as evident above, the polaroid photographs contain no images. Therefore as we have yet to participate in the photo shoot and take the photographs, we will place them images in the polaroids when complete.

CD Digipak Front Cover First Draft

CD Digipak Front Cover First Draft

This is the first draft for our CD digipak front cover, which we are very pleased with. This is quite similar to our initial flat plan we created, however we have made a few changes and alternatives, which I feel benefit our cover. We have used very few props compared to what we initially intended, however I feel this has turned out much better, as if many props were to be used this could have distracted attention away from the band members. I feel it would be very important to ensure the band members are the main focus, as this would allow audiences to identify them and then connect them or identify them within the music video, or visa versa, to allow the overall package to be effective and consistent. In addition we have kept the font we intended, however we have also added a crinkled paper texture, which we feel works very well and creates a very unique effect, rather then just having plain text. We also added a vintage border effect, which we feel works very well with the washed out, faded colours and compliments the entire image and theme very well. 

CD Digipak Front Cover Initial Photo Shoot Practice & Chosen Image (Original Images)

Before taking the actual photographs for the front cover of our CD digipak, I first set up my camera on the tripod and took initial practice shots of the other group members in the positions they would be standing in, in the actual photographs. This allowed us to check how far away and where we needed to place the camera to ensure the correct proportion of the models and location were in the photograph, and they could be seen clearly and were not too far away. It also enabled us to see whether the location worked well and the lighting from the sky and both the flash of the camera was sufficient, to ensure we could see the models and it was not to bright. 

Photo Shoot Tester Shots

Below are the two tester photographs we took. Here it was evident that the camera was placed too far away from the models, as too much of the location was present in the photographs, specifically of the grass, whilst the models were distant, meaning their props and facial and body language was hardly visible. 

Photo Shoot Initial Practice (Unusable Photographs)

After taking our tester shots with the camera, to ensure the camera was correct, we then began to take the photographs for our CD cover.

Above is the first image which was taken. Although the props and poses and position of models were correct, the focus on the camera moved due to the windy weather conditions, causing the photograph to become blurry and out of focus.

Above is the second image which was taken. Although we fixed the focus on the camera and ensured the camera was fixed to the tripod correctly to make sure the wind would alter the camera, the timer we had set appeared to go off too soon for the photograph. This meant unfortunately some of us within the photograph had  moved or began to talk, as we were not ready for the photograph.  However we did particularly like the pose and facial expression Laurie (end left) displayed, therefore we decided we will use this image of her on the front cover image. 

Photo Shoot Chosen Photographs

For the the other images we produced, the focus, poses and facial expressions were perfect for each photograph. The only difference between each image, was a slight minor change in the body language or pose by each model. Therefore we will simply choose the best image for each model, combining the best image of myself, Chelsea and Nikki, with the image we chose of Laurie above in Photo Shop, for the front cover image. This will allow our CD digipack front cover to look professional and help us to achieve the dramatic effect we hope for.

CD Digipak Back Cover Flat Plan

Before we create the design for our CD digipak back cover, on Photoshop, we have first drawn an initial rough draft as an idea of how we wish the back cover to appear, which will provide us with a guideline for our creation. This initial rough draft can be displayed below.

CD Digipak Back Cover Flat Plan Initial Design

Rationale Questions

Colour
Within the back cover of our CD digipak, we will be featuring a large number of bright colours, specifically on the background, in the form of paint splats which will be placed onto a wooden background texture. This allows the back cover to reflect the 'party' and chaotic theme and be consistent with the other aspects of the CD digipack and the overall project. Furthermore creating the background to consist of bright colours, will also allow the cigarettes to stand out, which will be featured in more pastel colours like white and grey, which is particularly important as we want the cigarettes to stand out as they will contain the name of each song title.

Image

For the back cover of our CD digipak, we won't be featuring any photographic images, we will simply be using photo shopped/animated images. This will mainly consist of the use of cigarettes. We feel this would be appropriate as it, not only provides areas in which the song titles can be placed, but allows the back cover to reflect the theme of reckless behaviour. 

Text
The first item of text, we will be featuring on the back cover of our CD digipak, will be the names of the tracks featured on the CD. This is simply for conventional and convenience purposes, as it allows the audience to identify which tracks are on the CD. This also allows the viewers to identify that the song featured on the music promo video is also available on the CD, identifying the CD digipack and the artist with the music promo video, that they will have viewed. We will be featuring links to the websites of  both the artist and the record company, which is beneficial and relatable to our target audience, as the internet is very common part of the lifestyle of teenager and young adults. We will also be featuring a copyright disclaimer onto the back cover. This was simply as it is a very conventional aspect and is featured on all the back covers of CD digipaks, therefore this will ensure our back cover is too professional standards. 

Font

For the song titles which will be featured on the back cover, the font we will be using will be Nova Solid. We have chose to use this font simply as its solid and bold, and will allow the track numbers and the information to be read easily. We will also be featuring this font, as we will be using it on the other aspects of the CD digipak and the magazine advertisement, therefore allowing the overall project to be consistent. We will also be placing the song title text in a dark coloured font, to ensure the text stands out against the white grainy effect of the cigarettes. For both the website links and the copyright information, as the text will be featured quite small, we will use a thinner and more simpler font such as Cambria, to ensure the text can be read easily. We will also be placing this text in a white font, to ensure the text stands out against the bright colourful background. 

Layout
For the layout of our back cover, we will be featuring the names of each song track, almost centralised down the centre of the page. This allows the reader to identify the track names and numbers easily, which is particularly important for when the audience maybe trying to find the a specific song they may want to play. However we feel if were to place the song titles in a neat centralised layout, it would seem inconsistent with the chaotic theme of the CD digipak and the overall project. Therefore we will be slightly placing the track names apart from each other at various angles, to create a messy appearance, whilst still allowing the text to be readable. We will be placing the barcode in the bottom right hand corner and the copyright text in the bottom left hand corner, simply as this is conventional and therefore will ensure our back cover looks professional. 

CD Digipak Inside Sleeve Flat Plan

Before we create the design for our CD digipak inside sleeve, on Photoshop, we have first drawn an initial rough draft as an idea of how we wish the inside sleeve to appear, which will provide us with a guideline for our creation. This initial rough draft can be displayed below.

CD Digipak Inside Sleeve Flat Plan Initial Design

Rationale Questions

Colour
Within the inside sleeve of CD digipak, we will be using a number of bright colours, which will be mainly featured on the items which are placed around the polaroid photographs. Unlike both the front cover and back cover, we don't want to place as many bright colours, specifically in the form of paint splats, as we feel the entire CD digipak may become too busy and uneasy on the eye of the audience. However we still want the inside sleeve to remain consistent, reflecting the chaotic and messy theme throughout the use of bright colours, therefore we will be placing the bright colours on the items such as the lighter and gig wristband. 

Image
Within the inside sleeve of our CD digipak, we will be placing four polaroid type photographs, featuring each of the band members. For the location and backdrop of the photographs, we will be a fence or a break wall, the same as the backdrop we will be using for the photograph featured on the front cover, which will allow the inside sleeve to be consistent with the front cover. We have also chose to use an everyday, outdoor backdrop as we want the images to appear very candid, as if they are just regular photographs, in comparison to if a stylised studio backdrop were to be used. This will heighten the uses and gratification of personal identification, relating the photographs taken at a party, to the lifestyles of our target audience, who may have taken similar photographs. The props we will be using, will be consistent with those in the front cover photographs, with items such as cigarettes and alcohol. This will emphasis the deviancy and controversial behaviour, helping to provoke shock from the audience, like we had intended. However, this will also again allow the images to be relatable to the lifestyles of our target audience, who often engage in similar controversial behaviour. For the camera angles, we are hoping to use quite close up of each band member and to place the camera at tilted, unusual angles, which will allow the photographs to look more candid and spontaneous. Lastly we will also be added a vintage and scratched effect to the photographs and lower the saturation and increasing the contrast. This will allow the photographs to be consistent, by reflecting the destructive and chaotic nature of the overall theme of the project. 

Text
The main text which we will be featuring on the inside sleeve of our CD digipak, will be the names of each of the band members which we will be placing onto the polaroid photographs. We feel this would be suitable, as the band would be relatively unknown, this would allow us to somewhat introduce the band members to the audience and add more of a personal and relatable touch. We will also be featuring the title of the album. Although this is conventionally placed on the front cover, we want to keep the main focus on the name and image of the band, therefore  we will be placing this on the inside sleeve, to allow the audience to still be aware of the name of the album. 

Font

For the names of each band member we will be featuring on our inside sleeve, we will be using the font HammerKeys. We have chose this as the font has a typewriter text appearance, and we want the text to appear like a label has been placed on the polaroid photograph, which will emphasise the overall realistic desk appearance, we are hoping to achieve. We will also be placing this text in a white coloured font to allow the text to stand out against the polaroid photographs. For the album title text, we will be using the font Myriad Pro. We have chose to use this font, as we want the text to appear like it is printed on wrist band, and this font is simple and bold, and will appear like printed text. We will place this text in a black font, to allow it to stand out against the bright yellow background of the wristband. 

Layout
For the layout of our inside sleeve, we will firstly be placing the polaroid photographs, horizontally along the centre of the page. Specifically as we want the photographs of the band members to be the main focus, and the first thing the audience will notice, therefore it is more appropriate to place in them in the centre focal point of the page. However, we will also be surrounding the photographs, with items such as money, cigarettes and gig tickets, very effortlessly to create a somewhat messy and carefree layout. We will be doing this to create the appearance of a desktop, specifically one which belongs to someone of our target audience age group, which will appeal to our target audience and allow them to relate to the inside sleeve effectively.

CD Digipak Front Cover Flat Plan

Before we create the design for our CD digipak front cover, on Photoshop, we have first drawn an initial rough draft as an idea of how we wish the front cover to appear, which will provide us with a guideline for our creation. This initial rough draft can be displayed below.

CD Digipak Front Cover Flat Plan Initial Design

Rationale Questions

Colour

Within the front cover image, we will be using a large variety of bright colours, specifically on the clothing of the band members and the props. This we feel will be very effective in emphasising the chaotic and wild party atmosphere, we hope to create with a chaotic use of bright colours. We will also be using the large variety of bright colours, to allow the front cover to be befitting with the other aspects of the CD digipak, the magazine advertisement and the music promo video, to allow our overall package to appear consistent and professional. For the background, behind the models that are featured in the image, we will be using very vintage and faded colours such as light blue, brown or grey. We have chosen to apply this, as the worn out colours will contrast greatly with the bright colours used and as we would like the band members and props used to catch the majority of the readers attention, this will allow them to stand out to the audience, ultimately creating more emphasis on the party atmosphere.

Image

The image which we we will be using on our front cover, will be located outdoors, with a fence backdrop. We feel this would be appropriate, as rather then having a very stylised image with a studio backdrop, the image will appear much more candid and realistic, similar to a average photograph taken at a party with a regular camera. This will allow our target audience to relate to the front cover of our CD digipak, which is a very important factor, in order attract our target audience and encourage the purchase of the CD. We also felt the use of an ordinary and rather plain background would be more effective, as this will allow the colourful props and band members to stand out more, as they are very significant to the overall cover. The props which we will be using, will consist of items such as alcohol, cigarettes, party poppers, balloons etc. After various research we found many of these props were evident, specifically cigarettes and alcohol, in the everyday lives of our target audience, therefore this will increase the use and gratification of personal identity, allowing our target audience to relate and identify themselves with the band members and the overall image. We have also selected these specific props as they are consistent with the 'party' theme we have chosen, ensuring the overall theme is identifiable and creating a professional and consistent package. The costumes which will be featured in the image, as mentioned in the costume planning, will be highly influenced by the type of music, specifically indie and rock and also the current fashion trends with teenagers and young adults. Therefore not only will this allow the band members clothing to appear consistent with the genre of music and the overall theme, furthermore this will allow our target audience to identify themselves with the band members featured. For the image we will be using a medium long shot type. This will provide a sufficient amount of clear space around the band members featured in the image, to allow us to place the text without distracting or inflicting with the models or props featured. The camera angle we will use is eye line, as keeping the band members on eye level will help to ensure they are the centre and key focal point of the overall CD cover. After both the text and images have been placed onto the front cover, we will then add a vintage overlay,  which will fade out the edges of the image, lower the saturation of the colours and overall add a grainy effect. This will be used to help emphasise the destructive party atmosphere, creating an old, worn out and dishevelled look, to the image. 

Text

The text which we will be using on the front cover will simply consist of the bands name. Although there are many artists who do not place there name on the front cover of their CD digipak, we felt it would be appropriate, as the band would be relatively unknown and therefore unlike famous artists, of whom could be simply recognised by their face, audiences may not be aware of the appearance of the band members, therefore the name of the band will allow them to identify who the CD digipak belongs to easily and clearly. 

Font

The font which we will be using for the text featured, will be Nova Solid. We felt this was an appropriate font, as although it is simple, which will allow the text to be read easily, it is also quite unique and as we will also be using the same font on our magazine advertisement, this will allow our audience to associate this specific font to this band. The font of the text, will also appear in the colour white. Although this may seem like an inappropriate choice of colour, as it will not allow the text to stand out greatly, we would like the image used on the front cover to be the main focus, with the band, the props and the party atmosphere catching the viewers eye, in order to emphasise the atmosphere we would like to generate. Therefore the choice of white, will allow the text to stand out enough for it to be readable but not to much that it would be distracting.

Layout

Initially we would like the image we will be using to consume the overall front cover of our CD digipak, specifically as the image will play a vital role in reflecting the theme of our package and creating the choatic and controverisal atomsphere we intend to generate. The text, the band name, will be placed at both the top and bottom of the front cover, in order to allow the text to  not distract from the central focal point of the cover, which will be the members of the band. It is very important that the band members are seen clearly on the front cover, to allow audiences to recognise them and identify them with both the magazine advertisement and the music promo video.

Photo Shoot Ideas

For our CD digipak, one of the printed aspects of our project, we have chosen to produce photographs that we will place on both the front cover and in the inside sleeve. For both the front cover and inside sleeve photos, we would like to feature the members of the band we have created, taking part in inappropriate behaviour such as drinking or smoking, not only to relate to our target audience but to allow all aspects of the project, the music promo video, the CD digipak and the magazine advertisement to stay consistent with one another. 

For the front cover of our CD digipak, we would like to feature a group image of the band members, which will allow audiences to recognise the band members and of whom the album belongs to easily. 

CD Digipak Front Cover Photo Shoot Ideas

Displayed above is a collection of images, which we like as inspiration for our image which will be displayed on the front cover. As the theme of both our overall project and music promo video, is focused on a party, we would like to incorporate that into the cover image, to allow the audience to identify with the theme, allowing the overall project package to maintain consistency. Therefore like the images above, we would like to incorporate aspects of a party, such as balloons, drink , dancing etc. 

For the inside sleeve of our CD digipak, we would like to feature single images of each member of the band on their own. As you open the CD digipak, this provides more of an intimate feel. It allows the viewer to connect on a more one to one or personal level with each member of the band, gaining aspects of each individuals personality. 

CD Digipak Inside Sleeve Photo Shoot Ideas

Displayed above is a collection of images, which we particularly like as inspiration for our images with will be displayed in our inside sleeve.  The behaviour displayed in each image, appears to be very consistent with the overall theme of our project and specifically the music promo video. The images also seem very candid, an effect I especially like and would like to replicate in the images displayed in our inside sleeve, as we would like to give these images a polaroid like appearance, this candid style would look more realistic. 

Chosen Genre & Genre Conventions

The genre we have chosen to use for our music promo video and the band featured in the music promo video, the album digipack and the magazine advertisement is electronic/grime/indie rock, which has become very popular in recent years, particularly with the age group 16-25, our target audience. We have produced research into the typical conventions used within electronic/grime/indie rock music videos, CD album covers and magazine advertisements, which we could use in order to make our music video, CD digipak and magazine advertisement seem more professional and be consistent with the genre.

Below are examples of music promo videos, following our chosen theme of electronic/grime/indie rock:

As we can see, it is evident that a theme seems to be present in both music promo videos and is very conventional for music promo videos of our chosen genre. This theme seems to consist of a 'party type' or  'festival/gig type' scenario, which includes loud music and reckless behaviour and dancing. This is largely due to the target audience, belonging to the age group 16-25, who enjoy attending festivals and parties, therefore this will allow the bands to appeal and relate to there target audience. 

Below are examples of CD digipaks, following our chosen theme of electronic/grime/indie rock:

From the albums that are associated with electronic, grime and indie rock, that are displayed above, it is evident there are a number of conventions which are typically used. A major convention is the large use of bright and colourful text and images. This is often used, as the target audience is usually between the ages of 16-25, therefore are more attracted to the bright colours, which in turn will attract them to the albums whilst in a store. There is also a common theme of party, destruction or reckless behaviour, which is often portrayed through the use of splattered paint, graffiti or party photos. This use of imagery and themes are used to help relate effectively to the target age group, who enjoy attending parties or clubbing regularly.  On the other hand this could also apply to all those who enjoy the electronic, grime and the indie rock genres of music, who often participate in reckless behaviour at music gigs and concerts associated with these genres of music. 

Below are examples of magazine advertisements, following our chosen theme of electronic/grime/indie rock:

Much like the album covers we found, it is evident that the magazine advertisements which are associated with this genre are typically very extravagant. This often consists of conventions such as, the use of very unique fonts, bright lighting and bold and over the top colours. Again this is used to attract the attention of  the target audience, of whom are between the ages of 16-25. 

Inspirations For CD Digipak Back Cover

Paramore - Riot! Album Back Cover

What I particularly like about this back cover is how the front cover background image is used again and the song titles are incorporated within the image. This adds a more stylistic and intriguing affect in comparison to plain titles placed against a plain background, which is usually used on most album back covers. This I would like to replicate in our album back cover, rather then using the typical conventions for a back cover, I would like the text to blend in with the image and stay consistent with the front cover and inside sleeve. 

Bon Jovi - Cross Road Back Cover

Similar to the Paramore Album back cover, I particularly like how the text is incorporated into the image, almost as if it is imprinted onto the wall Bon Jovi is leaning on. Again I would like to replicate this into our album back cover, as it creates more appealing and intriguing image for the viewer, and allows all aspects of the back cover to be consistent and tie in smoothly with one another. 

Unknown Band - Album Back Cover

What I particularly like about this album back cover, is the unique choice of font and layout for the song titles. This appears to look like a type writer font, with the use of black tape, which particularly looks like the tape which was often used on cassette tapes. Although we will not replicate this specifically, this has inspired us to create a more interesting back cover, with a more unique choice of font and layout. 

Inspirations For CD Digipak Inside Sleeve

Paramore - Uknown Album Inside Sleeve

What I particularly like about this album inside sleeve is the use of font and text, which are the lyrics to one of the songs. The text appears to be in handwriting and even has scribbles, almost like the plan for the song lyrics, which adds a more personal touch for the viewer, something which I would like to replicate in our album inside sleeve. 

Unknown Artist - Album Inside Sleeve

I really like this album inside sleeve, particularly for its realistic approach. The use of everyday items, seems more like a photograph, which I feel would be more relatable to the viewer, as it maybe items they use everyday. I would like to incorporate this style within our album inside sleeve, however with items such gig tickets and party photographs, in order to be relatable to our target audience and be consistent with the overall theme of our project. 

Charlie Mayfair - Unknown Album Inside Sleeve

Allow this may not necessarily be in keeping with our chosen theme, I like the use of font and background image used on this album inside sleeve. The font is very unique, appearing almost like handwriting, it stands out and catches the readers eye, which I would like to incorporate into our album inside sleeve. The background image is very intriguing, with an antique effect it makes the background almost appear like parchment paper, this effect I would like to somehow replicate in our album inside sleeve.