Peer Feedback - Music Promo Video Final Draft

In order to see if our music promo video has been successful and is appealing to our target audience, we conducted peer feedback. To do this, we displayed the final draft of our music promo video, to our media class peers, of whom are within the age group of our target audience and asked them to write down both positive and negative feedback on post-it notes, with positive comments on the pink post-it notes and negative comments on the yellow post-it notes. The feedback which was placed on the post-it notes, is displayed in the photographs which are shown below. 

Positive Feedback Comments 

Negative Feedback Comments

From viewing the feedback, we are very pleased with the positive comments that were gained and we feel we have created a professional music video, which appealed to our target audience successfully. Our target audience felt that our video appeared very professional with a good use and variation of shot types and angles. In particular they enjoyed the use of the hand held camera, as it allowed them to view the footage as if they were seeing it from the perspective of an individual, which made the video appear more realistic, relating to them more effectively. They also liked the idea of choosing to play the footage in reverse as they felt it was rather unique, interesting and and original concept. Lastly, they also felt the video depicted a good and accurate representation of teenage life, which we were very pleased with as our main aim was to create a realistic music video, that would easily relate to the lives of our young target audience. Although in general our peers felt that the concept and idea of the video was very good, they also gave negative comments, mainly targeting the editing and audio. Many felt the length of time for some of the scenes and shots lasted too long, specifically to be paired with such a fast paced music track. However although we do agree with this statement, we had to include some shots of a longer time length, to allow the video to last the entirety of the song. Many also felt the dialogue audio which was featured, was rather quiet and hard to hear. To ensure the audio was louder, we could have re-recorded the dialogue separately, and then placed the audio over the original scenes. Many also felt that the video lacked a storyline and was very repetitive. However we intended the video to be quite chaotic, as we felt this reflected the controversial theme of the overall project and was also better suited to 

When gaining feedback from our peers within our media class, we were aware this was rather a small sample of our target audience, and may not paint a clear representation of whether our music promo video appeals to our target audience successfully. Therefore to gain a larger sample, in addition to gaining peer feedback from our media classmates, we also wanted to upload our music promo video onto the internet. To do this, we opted to chose to upload our music video to two popular social networking websites YouTube and Tumblr. 

Uploaded Music Promo Video Onto YouTube

Uploaded Music Promo Video Onto Tumblr

We chose these two particular websites, as they are extremely popular with the age group of our target audience. Therefore this would allow our music promo video to be viewed by those of our target audience age group, from a large number of people, of whom have internet access for free, allowing us to determine whether we had appealed to our target audience sufficiently. Unfortunately, as we had only recently finished the music promo video, it has not been uploaded onto either of these social websites long enough to generate a large number of responses. Therefore, we simply had to view the small number of comments the videos had gained, with many feeling we had a good use of camera angles and shot types and a unique idea, using a montage and playing the video in reverse, which we then took into account with the comments made by our class peers, for an overall feedback. 

Music Promo Video First Draft

For our music promo video we wanted to play the majority of the music video in reverse, with a small portion at the end playing in the correct time format. This would display the events of the party from end to the beginning in reverse, with the music in the background and then beginning to play the night from the beginning correctly, yet this time with dialogue. However before we could edit the music video into this format, we needed to combine all the separate video clips we had taken together to create the story and party montage. Below is the first draft we had created of the music video, which displays the overall story correctly, however without the dialogue or music added. 

We have placed the clips together, using the software Adobe Premiere Pro. We have placed the clips together in the correct time format, to display the story from beginning of the night to the end of the night. The story begins with my character knocking on the door of my friends house (Nikki) and persuading her to come out to have a 'quiet night out'. This night out is then displayed in a serious of clips, like a montage, that jump rapidly from one another to emphasise the chaotic nature of the events. The story then continues onto the morning after, displaying two of the band members (myself and nikki) falling out of the disused warehouse and attempting to get home by walking through a near by forest area. We are very pleased with how well the video clips seem to blend in with one another quite effortlessly, to create a better continuity and professional appearance. 

Magazine Advertisement Fourth & Final Draft

Magazine Advertisement Fourth & Final Draft

This is the fourth draft we have created, for our magazine advertisement. As a group, we were extremely pleased with the third draft we had created and had intended to use the third draft as the final and finished draft for our magazine advertisement. However after receiving feedback, from both our lecturer and peers, we felt it would be beneficial for the overall package to redesign and remake the front cover of our CD digipak. Therefore once we had completed the second draft for the front cover of our CD digipak, we then needed to replace the original front cover which was featured on the CD case and iPod with the new design. This simply allows the product to look professional and consist with the CD digipak, whilst also our audience to identify and associate the magazine advertisement with the CD digipak, which would allow them to successfully find and purchase the item. Therefore as we are very pleased with the final alterations and changes, this will be featured as the final draft of our magazine advertisement. 

CD Digipak Inside Sleeve Second & Final Draft

CD Digipak Inside Sleeve Second & Final Draft

This is the second draft we have created, for the inside sleeve of our CD digipak. We were very happy with the first draft which we created for the inside sleeve, in particular how similar we were able to create it, to the initial design of how we had hoped the inside sleeve would appear. However, within the first draft, we intended to place photographs within the polaroids featured, unfortunately we had not taken part in the photo shoot yet to produce these photographs. Now that we have taken the photographs and selected which specific ones we would like to use, we have edited them to create the desired effect we wanted to achieve, specifically a very vintage and dishevelled appearance. We then afterwards, placed the completed photographs into each polaroid, in order to complete the final draft of the inside sleeve. In addition, we have also had to make one small alteration to the overall layout. As evident in the first draft of the inside sleeve, their appears to be four polaroids, featuring the names of the four group members. However, as one of our group members has left the group, we will no longer be featuring her within the inside sleeve. Therefore we have removed one of the polaroid images and will be only featuring the three remaining group members within the inside sleeve. 

CD Digipak Front Cover Second Draft

CD Digipak Front Cover Second Draft

This is the second draft we have created, for the front cover of our CD digipak. Although, we were extremely pleased with the outcome of the first draft of our front cover, after receiving feedback from our lecturer, she felt that after creating the other aspects of the CD digipak, the front cover no longer seemed consistent with the package, whilst furthermore she also felt the overall front cover and particularly the image, could be more controversial to suit our chosen theme. However, rather then changing particular aspects of the initial first draft creation, we felt it would be more beneficial to redesign the front cover from scratch. To the background we have added a wooden texture, which is covered in a variety of colourful paint splatters. This allows the front cover to be in keeping with the inside sleeve and the back cover of the CD digipak and the magazine advertisement to create a professional looking consistent package, whilst also allowing the audience to identify that the magazine advertisement is in fact advertising this CD, due to the the high consistency between each. The paint splats also add a very chaotic effect to help emphasise the careless nature of the target audience, primarily teenagers, whilst also reflecting the careless nature of the characters within the music video. We have placed the photograph onto the wooden background, whilst also adding a white border, to create the appearance of a polaroid picture. This again, is very consistent with the inside sleeve of the CD digipak, whilst also adding a realistic effect which the target audience can relate to, allowing the photograph to appear like a candid photograph from a regular party any teenager/young adult would participate in. Lastly we have also cigarettes to the front cover, which allows the front cover to be in keeping with both the inside sleeve and back cover of the CD digipak, whilst also emphasising the controversial nature of the overall package. 

Magazine Advertisement Third Draft

Magazine Advertisement Third Draft

This is the third draft for our magazine advertisement. Although we were very pleased with the second draft of our magazine advertisement, after receiving feedback from our lecturer, there were a few minimal changes she suggested which we felt would benefit our magazine advertisement, allowing it to appear realistic and professional. We have added a quotation to the Kerrang magazine review, which is featured at the top of the page. This allows to relate greatly to our target audience, who enjoy indie, electronic and the rock genre of music and of whom most are likely to purchase or read Kerrang magazine. Observing a favourable review from a magazine they regularly enjoy or trust to provide a good choice a music, may encourage them to be interested in listening to or even purchasing the CD. We have also placed endorsement logos, in the bottom left hand corner, which appeared to be a conventional aspect of magazine advertisements. These consist of the logos for both Pepsi and Blackberry, which we have particularly chosen as these brands are very popular and commonly present within the the lives of our target audience. Furthermore, we have also placed a faint image of the CD digipack front cover onto the iPod. This simply allows the iPod to appear more realistic, whilst also further promoting the front cover to the audience, encouraging them to identify the CD within stores. 

CD Digipack Back Cover First & Final Draft

CD Digipak Back Cover First & Final Draft

This is the first draft we have produced the back cover of our CD digipak. We are very pleased with the overall ending result, particularly how similar we were able to create it to the initial flat plan design. When first creating the back cover, we did worry as to whether placing the song title text onto the cigarettes, would still allow the text too be visible and easy to read. Therefore we ensured to select a very simple and traditional font, which was not too complicated and placed the text in a dark colour, allowing it to stand out from the lighter colour shade of the cigarette, ensuring the text could be seen and easily read by the viewer. The only additional change we have created asides from the initial flat plan, is the small description in the bottom left hand corner, which simply states copyright laws and album production information. After researching many of the back covers we used as inspiration for our own, this information was present on all of them, therefore as this seemed to be a typical convention, we felt it would be beneficial to add this in order for the back cover of our CD digipak to look realistic and professional. 

CD Digipak Inside Sleeve First Draft

CD Digipak Inside Sleeve First Draft

This is first draft we have produced, for the inside sleeve of our CD digipak. We are very pleased with first result of the inside sleeve, as it appears to be very similar to the initial design we had hoped to create. We also are particularly happy as the design appears to be very fitting with both the front cover of our CD digipak and the magazine advertisement, which ultimately will allow the overall package to look professional and consistent. We are also very pleased with how the image appears to have maintained very realistic qualities. When we initially drew the flat plan image we were happy with our design, however we felt, the image if not created correctly could become too 'animated' or 'cartoon' like. This could cause the image to loose the overall emphasis on the  realism, which was an important factor. As we wanted to create a layout and image that appeared similar to the desk of perhaps our target audience, featuring items which they may have or use regularly, which may heighten the uses and gratification featured, in particular personal identity, providing our target audience with the ability to successfully identify their own values, behaviour etc within the image.  Therefore instead of creating images using Photo Shop, we chose a collection of images from the web containing the items we wanted then cut them out and placed them into the inside sleeve using Photo Shop. Initially, we have created the overall layout for the inside sleeve, however as evident above, the polaroid photographs contain no images. Therefore as we have yet to participate in the photo shoot and take the photographs, we will place them images in the polaroids when complete.

Feedback - CD Digipak Front Cover First Draft & Magazine Advertisement Second Draft

After producing the first draft for our CD digipak front cover and the second draft for our magazine advertisement, we felt it would be useful to gain feedback, in order to see if we had created successful products or whether there were any improvements we could make. We gained this, by asking our lecturer to assess the work we had produced, using specific feedback forms. 

For both of the printed tasks, we received a grade B, which is our target grade. Therefore we seem to be making sufficient progress with our project and producing high level work. However, If were are to make the appropriate improvements, it could be possible for our group to achieve an A grade for our project.

Below are the feedback forms, which display which aspects of the tasks we have successfully completed, the strengths of the work we have produced and the areas in which we could improve the work we have produced.

CD Digipak Front Cover First Draft Feedback

After observing the feedback we gained on our CD digipak front cover first draft, our lecturer felt the attitude, body language and the staging we had used within our photographs was very good, specifically as it suggested we have a good knowledge of our target audience. As we have tried to reflect typical 'youth' behaviour within the image, such as having an 'care free' or 'not bothered' attitude and engaging in behaviour such as drinking or smoking, which will help to relate to our target audience age group of 16-25. She felt the text and image were well integrated with one another.  However, she felt although the font was good, it could 'lift' off the page a little more. Therefore, we could add a border or a darker shadow, allowing the text to stand off from the background more. She also felt that although we had an appropriate image, it could be slightly more punchy or controversial too suit the name of the band. Therefore,  we could possibly add some controversial graffiti, using photo shop brushes,  onto the fence featured in the background and maybe a larger use of props that are consistent with the theme, such as empty alcohol bottles or cans on the grass in the foreground of the image. To improve the overall grade of our CD digipack, we  should also complete the full digipack, including the back cover and the inside sleeve. 

Magazine Advertisement Second Draft Feedback

After observing the feedback we gained on our magazine advertisement second draft, our lecturer felt overall we had produced a very good magazine advertisement, that was very quirky, youthful and full of energy, particularly in the use of colours and images. She also felt we displayed a good understanding of the conventions for both our genre and magazine advertisements and endorsements, such as advertising where the CD could be purchased or CD reviews from various music magazines. These both overall, displayed that we had a good awareness of our target audience and how to relate and cater our product to their needs. However, she also felt we could add more endorsements, to allow the magazine advertisement to look professional and realistic. Too create a more realistic magazine advertisement, she also felt it could be beneficial too add a quotation from a music magazine, reviewing the album, which would reassure the readers that the CD would be a great purchase, specifically if it were to be reviewed by a very popular music magazine. Lastly she felt that we could also place a faint image of the CD digipak front cover onto the iPod, to allow the iPod to tie in with the overall advertisement and ensure the image looks realistic. 

Magazine Advertisement Second Draft

Magazine Advertisement Second Draft 

This is the second draft of our magazine advertisement. We have made no additional changes to the original first draft of our magazine advertisement which we created, as we felt it looked good and professional and turned out better then we had hoped. However now that we have completed our photo shoot and the first draft of our CD digipak front cover, we were able to replace the white blank CD, with our front cover image. This was the most important aspect to complete, as this is what the magazine advertisement will be advertising to audiences, allowing them to identify the CD and purchase it. 

CD Digipak Front Cover First Draft

CD Digipak Front Cover First Draft

This is the first draft for our CD digipak front cover, which we are very pleased with. This is quite similar to our initial flat plan we created, however we have made a few changes and alternatives, which I feel benefit our cover. We have used very few props compared to what we initially intended, however I feel this has turned out much better, as if many props were to be used this could have distracted attention away from the band members. I feel it would be very important to ensure the band members are the main focus, as this would allow audiences to identify them and then connect them or identify them within the music video, or visa versa, to allow the overall package to be effective and consistent. In addition we have kept the font we intended, however we have also added a crinkled paper texture, which we feel works very well and creates a very unique effect, rather then just having plain text. We also added a vintage border effect, which we feel works very well with the washed out, faded colours and compliments the entire image and theme very well. 

Magazine Advertisement First Draft

Magazine Advertisement First Draft

This is the first draft for our magazine advertisement, which we produced using the software Photoshop. This is quite similar to the original drawing we had designed for our initial flat plan, however we whilst creating the magazine advertisement, we made a few changes and alterations. Firstly, rather then having the entire background consist of colourful paint splats, we placed the paint splats onto a wooden background, whilst also making them slightly transparent. This was purely to benefit the advertisement, as when creating the background entirely with paint splats, we felt it appeared to colourful, busy and confusing on the eye, when combined with the colours of all the other objects on the page. Therefore, we have still kept the paint splats, to keep it consistent with the overall package, but allowed them to be much more subtle. Rather then just featuring an plain iPod on the page, we also thought this would be a good placement to advertise that the CD could be purchased on iTunes. This also provided us with the idea to advertise the stores in which the CD would be sold, which we did not feature on the initial flat plan. We felt featuring where you could purchase the CD, gave a more realistic and professional appearance. Also using two of the most popular places to purchase music, iTunes and HMV, could project that the CD is good and is worth being purchased, if it is willing to be sold here. This draft was intended to feature a basic layout and rough draft, which we would then change drastically later, to allow it to reach the professional standards, of a realistic magazine advertisement. However we were very pleased with how the first draft has turned out, therefore we would like to make as minimal changes as possible to it. However as evident, the CD is blank, therefore the major alteration we will need to make, will be the addition of the CD digipak front cover, which is specifically important as this is what the advertisement is advertising and will allow the audience to identify the CD in stores.