Inspirations For Music Promo Video

All the video inspirations which I have chosen below follow a consistent theme, of centring on or being related to a party, which we would particularly like to use within our music promo video. However I have chosen each video for a different specific reason, such as unique editing and camera work. 

You Me At Six - Gossip

Specifically what I liked about this video, was the choice of camera work and shots. Firstly the video appears to be shot using a fish eye lens to add a creative, artistic flair to the video. Unlike other music videos, the band members create the music video by holding the camera in front of them, themselves. This adds a sense of realism as the camera work is jerky and unsteady by moving along with them, you somewhat experience what they are experiencing. 

Travie McCoy - We'll Be Alright 

Along with the party theme, I particularly liked the editing used at the beginning of this video, which displays people getting out of a car one by one entering the party. However the scene is cut after each person, and pieced together simultaneously. Allowing it to appear as if the people are getting out in one continuous line, out the back of a small car. This technique we would particularly like to use in our music promo video.   

Hadouken - Liquid Lives

What I particularly liked about this music video was the camera work. This is created by attaching the camera to bands instruments. This creates a sense of realism, as you appear to me moving along with the band, furthermore moving along in time with the music, which increasingly emphasises the beat of the song and  makes it more catchy to the audience. I also liked the use of neon paint, particularly the lyrics to the song, which can be seen spray painted and glowing throughout the entire video, which adds a sense of continuous recognition, ensuring the audience will remember the name of the song or the band easily. 

Skins USA Reversed Trailer 

I feel this video is one of my main inspirations for my music promo video. What particularly stood out in the video was the editing. The entire video is played in reverse, beginning at the aftermath of the party playing backwards to before the party, which provokes more response from the viewer, as they are intrigued to find out what lead up to these events. This reverse effect, we would definitely like to use in our music promo video. I also like the zoom blur camera effect which is used as the teenagers are drinking, to emphasise the intoxication of the teens, by altering your vision too.